A suggestion by Jill on my latest blog post where I wrote about my thoughts for this assessment directed me to the most stunningly fabulous man Simon Sinek.
Transcript for the video here.
Simon Sinek: "
The chasm is incredibly useful too. It was discussed briefly at MindLab this week but think that there is a lot we could have discussed more on. The drawing he did of this with the term innovator at the start, leading the early adopters, the early majority, followed by the late majority and finally the laggards is what reminded me.
"Pragmatists in pain are the people that move first." - Geoffrey Moore,